For You Research

What does your For You Feed say about you?

Share your short-video data from TikTok, Instagram Reels or YouTube Shorts with us and find out. You'll get a fresh look at your own feed, and you'll help university researchers figure out how platform algorithms really work.

I want to participate →
Interesting

Meet your short-video persona

Your feed is one of a kind. Share it and we'll show you your short-video persona: what you binge, when you scroll, and what makes your For You Feed yours.

Someone scrolling TikTok on a sofa, beside a glowing personality profile panel showing when they scroll and which categories they binge AI generated image
Easy

Two minutes, tops

Ask TikTok, Instagram or YouTube for a copy of your data (it's a couple of taps in the app), then share it with us. We walk you through every step, and you decide what to include.

A young woman smiling as she taps through the request-your-data screen on her phone AI generated image
Safe

Your data stays yours

Sharing is anonymous and voluntary. Everything is handled under strict university research ethics, only approved researchers can touch it, and findings are about patterns, never about you.

A man checking his phone on a busy street, one of many people going about their day AI generated image
A good deed

Help decode the algorithm

TikTok, Instagram and YouTube decide what billions of people see, and nobody outside these platforms knows quite how. Your feed helps university researchers change that, for everyone. Meet the project →

Three researchers discussing a colourful network map titled Unveiling the Algorithm AI generated image
I want to participate →

A three-step guide walks you through requesting, reviewing and sharing your data — you stay in control at every step. Curious how it works as research? Read about data donation.